Sustainable consumption is directly related to the concept of sustainable development, which is about achieving long-term social and economic goals while taking into account positive or minimal environmental impact. [1] Nowadays, consumption significantly contributes to serious environmental problems such as resource depletion, water pollution, air pollution, climate change, degradation of the global ecosystem. The principle of sustainability implies minimal consumption of resources, but the concept of consumerism is the opposite of this. Therefore, it is important for companies to implement a sustainable marketing strategy that enables sustainability and minimizes the effects of consumption. What are the goals of sustainable consumption? - Education related to sustainable consumption - Development of public transport and transport which will be environmentally friendly - Reduction of the harmful impact of processes related to the production,…
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