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         The Phlilantrophy Programme


         Other interesting tool could be The Philantrophy Programme “Exploring the Business of Philantrophy”. This
         programme consists in a series of educational events that will be useful for the participants to know more
         about how to develop the philatrophy in the business and social areas (The Philanthropy Impact, 2020).






























                                      Source: Phlilantrophy (Yukawa, 2019)


         3. Tips to taking action / recommendations / quotes


         Five common habits of effective philantrophists, following the Forbes article that can be found in the
         following link:


         1. A great understanding of the community in which te company is interested at is necessary to practice
         the philantrophy in an effective way.
         2. Innovation is a key factor too, as creating new forms of practicing philantrophi will lead to the success.
         This is a whole process of learning and translating the kowledge in new forms of creating alternative and
         updated frosm of doing the same things but in a more efficient way.
         3. Listening the needs of a community will assure that the philantrophy efforts are directed towards what
         they should be focused at. Sometimes, in act of good faith, individuals invest in communities taking for
         granted what they need, instead listening them and asking for opinion beforehand.
         4. Long-term thinking will be better than short term. Trying to solve a problem in the shot term willnot
         assure that it won’t appear after some time. The long term strategies will improve the procedures and
         although sometimes seem not no be as effective as expected, the results will be long-lasting.
         5. The form in which the monetary donations are performed also makes a great difference for
         a community. It should be taken into account that sometimes, a great amount of money can make a great
         difference for a group of people, but in other situations, maybe a restricted fund works better. The specific
         situation will hold thekey to be able to decide which is the form that fits better the relaity of the
         community.
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