Page 16 - Social_Sustainability of Culture

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Chapter 3 CREATIVE AND CULTURAL

INDUSTRIES

3.1 Culture and Creative industries definition – THE CONCEPT

https://www.culturepartnership.eu/en/publishing/project-management/lecture-17-1

In 1948, Theodore Adorno and Max Horkheimer coined the term cultural industries. Since they
developed the concept and during this time the ways of creating, producing and distributing cultural
products has changed dramatically. Cultural industries have incorporated, in addition to adapting to
technological advances and the evolving place of media in society, sophisticated production processes and
large scale distribution methods to reach global markets. In the 1990s, in Australia and the United
Kingdom, the concept further evolved towards the creative economy. The creative economy places an
emphasis on creativity and presenting it as the engine of innovation, technological change and as
a comparative advantage in business development. This led to the introduction and use of the terms
“creative industries” in policy development circles. In 2010 the first document on culture and creative
industries, the Green Paper of the European Commission “Unlocking the potential of cultural and creative
industries”, it officially acknowledged the economic and social importance of the sector, in convincing
other services in the European Commission that the culture and creative sector is worth more policy
attention in the context of the Agenda 2020.