Page 25 - Social_Sustainability of Culture

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4.3 Eco tourism: certification and networks

Certification is a popular subject in tourism and sustainability, there are plenty of them around the world.
Here we found some interesting ones related to the ECO tourism.

The Sustainable Tourism organization can support in implementing the development of a responsible
tourism policy for companies identifying opportunities for new services and initiatives; offers also training
and communication strategies for tourism development and certification for ecotourism programs

Here the list of eu countries which gained the awards:

Green Destination is a non-profit foundation for sustainable destination development and recognition,
leading a global Partnership of representatives, expert organisations and academic institutions. They work
for the benefit of the Green Destinations Community: destination representatives and stakeholders
adopting the GREEN VALUES: Genuine - Responsible - economically sustainable - Environment - Nature
that will help destinations to enhance their quality, attractiveness and competitiveness and are the basis
for destination awards and certifications.

4.3 Travel experience - BEST PRACTICES

Best Practise n.1

Visit Cascais

Cascais developed its plan of digital transformation as a continuous process of implementing digital tools
and management methods with the objectives of communicating better, simplifying and facilitating the
overall tourism activities. This included a deeper process of interaction between all travel actors (including
tourists and visitors). Cascais has embarked on improving the current web platform using a customer
centred methodology. Cascais created a new approach to its customer analysis, creating a set of
“personas” representing the archetype of its tourists, based on information collected in workshops with
front-end staff from hotels, restaurants, the tourism information centre and other tourism activities.
Thereby, the city can better understand its individual visitors, their interests, needs and activities.