Page 7 - Social_Sustainability of Culture

7

Urban areas are today’s principal breeding grounds for the development of new strategies, policies and
initiatives aimed at making culture and creativity a driving force for sustainable development and urban
regeneration through the stimulation of growth and innovation and the promotion of social cohesion,
citizen well-being and inter-cultural dialogue. 1

While the term creativity means:

The meaning of creativity is the act of turning new and imaginative ideas into reality. Creativity is character-
ised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between
seemingly unrelated phenomena, and to generate solutions. Creative cities are also becoming the space
2
for gamification. The urban space in which we live, the cities, is destined to change to respond to the new
challenges of environmental and energy sustainability or to the mobility and livability of the spaces. The
term Gamification has been defined as the use of characteristics commonly associated with video games in
non-game contexts. Since 2010 the use of technology became more popular and it was used to rethink the
3
city in a different way where citizens want to collaborate and contribute to their community. The gamifica-
tion can mobilise citizens effectively to participate in public decision-making, start with the sense of belong-
ing to the local community and amplify with a smart gamification scheme. Citizen participation becomes
easy and fun, whereas the municipality can crowdsource in a more targeted way: win-win.

Source: trueffelpix.com

1 https://en.unesco.org/creative-cities/content/why-creativity-why-cities
2 https://www.creativityatwork.com/2014/02/17/what-is-creativity/
3 https://journals.sagepub.com/doi/pdf/10.1177/1046878114563660