Page 11 - BEST PRACTICES_ENVIRONMENTAL

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Description

L’Oréal Cosmetics plans to launch Perso in 2021, a smart skincare system capable of providing
personalized skincare solutions via a four-step process:

First, personal skin analysis, performed via the Perso mobile app using L’Oréal-owned ModiFace AI
technology to assess the user’s complexion.

Second, Perso assesses any local environmental conditions through the Breezometer geo-location data.
The main objective is to analyse the environmental and weather conditions that might have effects on
the skin.

Third, the customer includes preferences and concerns about skin care and products.

Finally, the Perso device the device dispenses a single dose of a personalized blend of product such as
moisturizer, serum or under-eye cream. The device will adjusts the products for morning and evening
use. Furthermore, adaptation will be constantly part of the device.

Major achievements

The major achievements of the products will be the personalization of the product in accordance to the
final user and implementation of Artificial Intelligence in such a product.

Perso from L’Oréal is a revolutionary product, because hanks to AI is possible to create a more
personalized and unique skin care device adjusted to the needs of every skin.