Page 5 - BEST PRACTICES_ENVIRONMENTAL
P. 5
5
Description
MUD Jeans is a circular jeans brand from the Netherlands which has been applying a circular model to
the production of jeans for a number of years. Customers can lease or buy MUD jeans, and return these
to have them recycled into new denim products, thus saving water and resources.
As it is important for MUD customers to wear their jeans as long as possible, MUD also offers a free
repair service. They have eliminated all toxic chemicals such as potassium permanganate from their
production processes and replaced it with techniques such as laser, ozone and E-flow. The few
chemicals still used throughout the production are entirely non-toxic and are Nordic Swan Ecolabel
certified.
Major achievements
- 550 million litres of water saved until 2019
- 1,5 million kilos of CO2 avoided until 2019
- 20.000 jeans saved from landfill and incineration until 2019
