Page 7 - Economy_Efficiency and Competitiveness2

7

1.4 How to improve business competitiveness?

Good practice 1 – Future Learn

The Future Learn platform offers online courses. The course ‘Competitive Advantage: Using Information to
Build Business Success’ is aimed at all those who want to learn about: how modern companies use the in-
formation to gain a competitive advantage. The programme is intended for small and medium-sized enter-
prises, and for people who are learning to develop new business plans.
Link to the course: https://www.futurelearn.com/courses/competitive-advantage.

Good practice 2 – INSEAD – Competitive strategy programme

This is an intensive programme that trains managers to acquire new skills and provides them with the
necessary practical knowledge to turn strategic ideas into action. The programme is aimed at managers
who currently conduct business or are responsible for profits and losses in a given geographical area. The
programme is also aimed at managers and teams that need to quickly acquire skills in strategic thinking,
development and analysis.
More on: https://www.insead.edu/executive-education/strategy/competitive-strategy