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» Include value chain impacts in your reporting. Sustainability reports should no longer be limited to an
assessment of ‘CSR programmes’. They should involve a company-wide assessment, looking at the corpora-
tion itself, all the goods and services it provides and the investments it makes along the full value chain.

» Involve relevant stakeholders in the process. The people most affected by an initiative can play
an invaluable role in identifying strengths, weaknesses, opportunities and threats to meeting your
objectives. This can even include competitors with whom precompetitive collective action may be mutually
beneficial. Bringing these stakeholders on board early will also help to secure ongoing collaboration and
support.

More tips are available in this report, under the link