Page 19 - Environmental_Ecology

19

4.4 Best practices and existing initiatives for raising awareness on recycling

There are numerous initiatives on raising awareness and educational materials on recycling and reuse:
from very little ones to the adults and seniors.

4.4.1 Sustainability Exchange

One of the good examples is the platform called “Sustainability Exchange” in the UK. Leading
organisations from across the further and higher education sector have joined forces to create the
Sustainability Exchange. Combining resources and experience from top sustainable development and
education bodies, the Sustainability Exchange is the number one resource for sustainability in tertiary
education, sharing a wealth of information that is available to everyone.
Delivered by the EAUC, the Sustainability Exchange provides sector professionals with up to date
resources, insight, webinars, news, events and jobs connecting together sector professionals across the
world, stimulating debate and the sharing of knowledge. 1

4.4.2 TetraPak Poland – Improving mixed collection

Tetra Pak Poland has been active in improving multi-material packaging collection, particularly in the
region of Wroclaw. By raising community awareness around segregation and recycling, they have increased
the market potential for municipalities and recycling companies. For example, in schools, they ran
a five-week long eco-festival, alongside town halls, waste operators and a local exhibition centre, including
a range of exhibitions and attractions, social media, competitions, a short TV movie and workshops for
families and teachers that showed that we each have a responsibility to reduce and recycle waste.
Following the campaign beverage carton recycling in the district, now stands at 241 tonnes, against
a target of 200. Furthermore, the Wroclaw municipality is firmly committed to offering separate collection
and recycling and incentivising recycling start-up businesses and entrepreneurs to get on board.
The goal is to achieve a 50 percent recycling rate by 2020. 2

1 https://www.sustainabilityexchange.ac.uk/about
2 https://www.tetrapak.com/sustainability/cases-and-articles/raising-consumer-awareness-of-recycling