Page 21 - Environmental_Ecology

21

Here are some tools of references and guidelines to develop recycling sustainable businesses:

1) Waste-management practices in the SME itself
Showing example by doing yourself and starting from educating your own employees.

2) Going paperless
Privilege digital information and mails avoiding printing materials.

3) Recycling
There are numerous methods how SME may promote recycling: cardboards, coffee, water reuse, alterna-
tive energy promotion etc

4) Encouraging remote work
In the XXI century it is not a secret that home office can be twice efficient as working in the office. Good
leader and employer will encourage remote work for the employees which will also promote sustainability
actions.

5) Sustainable suppliers
Privilege sustainable suppliers in all fields of business life: from business cards to coffee machines and recy-
cled materials.

Recycling business has all opportunities to become successful and profitable company thanks to its strong
marketing campaign. 1

Here are some tips and strategies for installing the recycling company :
2

1) Create Awareness for Recycling
Creating awareness among people about the importance of recycling will always bring an added value and
meaning to your business. Thus, it will raise an interest in customers’ eyes in what you do.

2) Offer Waste Disposal Alternatives
Make detailed research on the market of waste disposal initiatives available in your municipality /region.
Make sure you can offer disposal alternatives adaptable to this precise environment.

3) Advertise Your Products
Make sure you use all available ad channels in the field. If you product designed for general public, you
should address to wide sources of advertisement: Journals, TV, posters.

4) Establish a Web Presence
Establishing a Web presence is an effective way to market your company. Develop a website dedicated to
the promotion of your recycling efforts, and provide information on the kind of waste materials you re-
cycle, the products you generate and how people should deliver their waste materials or purchase your
products. Adding photos helps people understand the kind of recycling business you operate. Having an
email service for the community, a blog and a fans page on social media are also smart ways to enhance
your promotional activities.
1 https://www.businesswest.co.uk/blog/waste-not-want-not-how-smes-are-setting-recycling-trend-large-enterprises
2 https://yourbusiness.azcentral.com/promotion-strategies-recycling-company-23558.html