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Chapter 8 PRACTICAL ACTIVITIES
Activity 1 - SWOT Analysis
Make a SWOT analysis of your company. List the strengths, weaknesses, opportunities and threats.
Activity 2 - Competitor analysis
1. Identify Competitors
2. Research Competitor Websites and Marketing Channels
3. Compare Products and Prices
4. Speak with Competitor Customers
5. Create Alerts an Check in Frequently
