Page 11 - Economy_Fair Trade International Trade

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1.4 Fair Trade best practices and cases

Case 1: Stick with Foncho to make Bananas Fair

The cooperative names Coobafrio in Colombia has been certified as
a Fairtrade product since 2011, where two-thirds are sold as Fairtrade.
The certificate resulted in a strong long-term business agreement with
Uniban, the main trading partner. The 100% of members reported that
their quality of life and economic situation experienced an improvement
thanks to Fair Trade. Fair Trade increase farmers income, social projects
are funded and generates employment from locals and improves their
quality of life in a stable manner. Through Fair Trade farmers, producers
and workers achieved control over their life and brough opportunities
to their families (Fair Trade Foundation, 2019). Source: Foncho Cantillo -
Coobafrio Co-operative, Colombia (Fair Trade Foundation, 2019).

Case 2: A Fair Story

A Fair Story is a short film that shows the way Fair Trade International empower and enhance producers
and workers to rise their voice, produce their products and defend their rights.

Source: Fairtrade (Ethicalsuperstore, 2016)