Page 9 - Economy_Fair Trade International Trade

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Principle Nine: Promoting Fair Trade

The organizations raise awareness of the objectives and purpose of Fair Trade and its contribution to trade.
Therefore, the customer is provided with information about the organizations itself, the marketed
products, information about the producers and reached through honest and open marketing and
advertising techniques.

Principle Ten: Respect for the Environment

The Fair Trade product and services producers and organizations maximize the usage of sustainable
materials and local (when it is possible). For more efficiency and delivery of sustainability within each
product and service, production technologies that reduce energy consumption and renewable energy
technologies are used in order to minimize the environmental footprint.

In agriculture are used organic or low pesticide use production and organizations use easily biodegradable
or recycled materials for packaging and the products’ transport is by sea, when possible.

1.3 Social and Economic Impacts

The Fair Trade system and structure provides direct and indirect support to communities and its producers,
workers and organizations to be less vulnerable to international trade and implement social and
environmental sustainable practices. The Fairtrade standards not only ensure certification but also brings
ethical, social and economic impact which is achieved by human impact.

Fairtrade’s program for internal learning, improvement and supports is the Monitoring, Evaluation and
Learning (MEL), a program for assessing the achieved difference by ensuring the gathering of data and
information. The impact assessment shows the relevant differences that fair trade brings to workers and
farmers.

Source: Aims of the Fairtrade Standards (Fair Trade International, 2019)

Social benefits

- Fair trade brings to producers and workers a feeling of control over their decisions and actions.