Page 22 - Environmental_Green Technologies

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• Social media effects include the distancing between the person and the physical society. People are
starting to prefer connecting with people in the virtual world rather than the physical one. Moreover,
news, comments and other kind of content are easily spread, which means it is easier to find false news
or build conflict between people.

• The Fourth Industrial Revolution supposed technological advancement in tracking systems though digital
devices, social media platforms and online shopping sites, among others. The negative effect is that
individual privacy has been widely lost.

• The advancement in automotive and robotic technology affects and creates a real concern and dialogue
for the future of employment. However, human skills are still considered invaluable compared to Artificial
Intelligence.

• The massive industrialization, experimentation, development of technologies, increased urbanization,
deforestation, rapid population growth and food and water insecurity, among others, have negative and
damaging effects on the natural environmental balance (Nath, 2018).

3.4 L’Oréal’s Innovations and tech 4.0

Example 1: The L’Oréal’s Makeup App, called Makeup Genious (L’Oréal Paris, 2019) is an example of Virtual
Reality, because it allows customers and users to digitally try and experiment different make up products
before they purchase them. The Makeup App allows customers to try out make up or change up their hair
color and it consists in the following:

• Selection of a product from the brand that the customer would like to try on.

• Click on Tap&Try and the customer will be able to see the new look through a live image from the cam-
era, or in an uploaded selfie.

• Possibility to flick through the different options and shades to find the suitable one for the customer.

Source: (Titov, 2017)