Page 23 - Environmental_Green Technologies

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Example 2: L’Oréal is in the process of developing Perso (Catanese, 2014), a smart skincare device that uses
Artificial Intelligence, user’s preferences and location data in order to formulate a personalized
moisturizer, foundation and lipstick. As it can be seen in the image, Perso will be a physical device working
through motors that have been patented by the company.

Perso is a product developed in L’Oréal’s technology incubator where physicists , UX specialists, hardware
designers, engineers and data scientists work together and merge knowledge and technology to build and
create new, innovative products through Virtual Reality and Artificial Intelligence. The product is expected
to be launched in 2021.

Source: (LÓréal Spain, 2020)