Page 11 - Environmental_Circular Economy

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The fabrics go to MUD’s jeans manufacturer, Yousstex International, in Tunisia, where they are cut, sewn
into jeans and washed.

As soon as the jeans are ready, they come to MUD’s warehouse in the Netherlands. From there the jeans
are sent to MUD’s B2B and B2C customers.

Best practice 2: CUITU

Another European initiative, impulsed by The European institute of Innovation and Technology (EIT)
RawMaterial is the circular economy award to the European most promishing project.

In 2019, this award was given to Cuitu, a start-up created by students aged from 19 to 30 who have
participated in the JA Start Up Programme, a year-long programme during which students gain real
experience of the world of business: coming up with a concept for a business, creating and researching
a business plan, taking responsibility and being accountable to their shareholders for the running of the
company. (eitrawmaterials.eu, s.f.)

Cuitu is a Finnish fashion brand that creates modern items for urban people. They have a strong passion
to develop the most sustainable practices to produce ready-to-wear-fashion. They explore opportunities
across industries on local and international scale, playing with oversized details, tech-vibes, signature
patterns and high quality materials.

There entire business model has been built around it sustainability, as s norm and a baseline.
It is transparency, quality and functionality. They do research, calculate and compare. Therefore Cuitu is
always a promise of responsibly created items.

For further information about sustainable fashion, we also invite you to visit the blog of the Italian NGO
Vesti la Natura, (Dress the nature - https://www.vestilanatura.it/) which provide information about sus-
tainable and cruelty free fashion and has created online guides for those who need to choose eco-friendly
fabrics, or to understand textile certifications.