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Step 6: Integration of the Global Canvas
Finally, the initial Business Model Canvas integrates the modifications and adjustments derived from the
additional value proposals in the different blocks, especially in the Key Activities and Associations, with
attention to:
- Cost Structure: the Life Cycle Cost approach is followed, considering all potentials.
- Income Flows: their diversification and additional income flows derived from waste recovery,
downcycling, upcycling, industrial symbiosis, etc. are analyzed.
2.3 From a linear to a circular business model
If the above section focuses on the development of new business models, some proposals have also been
develop to transform existing linear business models into circular ones. In collaboration with the
co-author of the Business Model Canvas, Alexander Osterwalder, Finch & Beak has created a process tool
that is specifically designed to integrate sustainability into a company’s core business. In seven concise
steps the existing business model and stakeholder concerns are translated into opportunities for change.
(Finchandbeak, s.f.)
