Page 17 - Environmental_Circular Economy

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2.4 Aplication of Circular Business Models

Best practice 1: SUSTAINN

Sustainn is a Spanish company which designs and developes sustainable business models, products and
services (economical, social and environmental), applying Circular Economy principles.
Sustainn helps you to outline a Circular Business Model from scratch through the Circularity Canvas
Methodology.

It helps to take the first step to circularity and to conceive economical, social and environmentally
sustainable business models. It aims to reduce the waste generation integrating Circular Economy
and Cradle to Cradle ®principles from the early business model conception stages.

Know more about all circular economy methodologies under the following link.

Best practice 2: IDEMA SPORT

This Belgian company offers sports equipment to municipalities, schools, sports clubs and businesses. The
company has been EMAS registered since 2012; part of its product range is made from recycled materials.
In 2017, IDEMA Sport joined Club EFC — a programme on functional economy funded by the Wallonia
region. In this programme, eight companies will receive coaching to identify how they can transform part
of their turnover into a model based on functional economy. Instead of selling equipment for sports
facilities, IDEMA could give its clients access to these facilities, ensuring its equipment is well-maintained
and lasts longer. The service to the client could be improved, as they could offer new equipment to test
from time to time and establish a lasting relationship with the client. At the same time, this new model
could help them distinguish themselves from competitors and allow them to develop reverse logistics for
reuse.