Page 13 - Environmental_Circular Economy

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There are a lot of types of business models that could be reached in a circular business models, but here
we are introduce you, the most important tips and tools you can use to develop your own Business Models
based on the Circular Economy.

The so-called Canvas Model or canvas method was developed in 2011 by Alexander Osterwalder and Yves
Pigneur in the book Generation of Business Models, where the different types of models are analyzed and
a business model generation tool is presented, which is called CANVAS.

The Canvas Model is a tool to define and create innovative business models that simplify 4 major areas:
customers, supply, infrastructure and economic viability in a box with 9 divisions.

• Value propositions that seek to solve customers’ problems and satisfy their needs
• Key activities which are performed to offered and deliver the aforementioned elements
• Key resources as the assets required to offer and deliver the aforementioned elements
• Key partnerships being a network of suppliers and partners that support the business model
• Customer segments that an organization serves
• Channels which an organization uses to deliver, communicate and sell value propositions
• Customer relationships which an organization builds and maintains with each customer segment
• Revenue streams resulting from value propositions successfully offered to customers execution by
providing some resources and performing some activities
• Cost structure comprising all the costs incurred when operating a business model

The Canvas Model is designed so that the members of the company can debate on what business model
they want and how they will achieve it.