Page 19 - Social_Diversity

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Diversity policies also build resilience. If your company has a diversity of employees it can benefit from
a variety of perspectives and solutions emerging in the face of challenges. This variety tends to lower the
chances that your company won’t be able to provide a satisfying response to the external stimuli.

It also brings adaptability. If your company is diverse, you can adapt your behaviour and evolve more
rapidly. It learns from experience, reacts to a changing environment and raises its chances of survival.
Diversity broadens the commercial appeal of your company. Indeed, it gives a more positive image your
brand. Moreover, a workforce with a diversity of profiles and skills can better adapt and accommodate
customers’ needs and demands improving customer service and customer satisfaction. It also enhances
market shares and marketing opportunity: With its Dove campaign underpinned by a clear diversity
message, Unilever increased by 700% its sells in this product line. 1

Diversity also ensures that you recruit the best and most suitable candidates to your positions and that
your workers feel comfortable (see recruitment tips on chapter 7).

Satisfied workers are more productive and innovative. There is also a better relationship with the company
who is reflected by an increased loyalty.

The perception of diversity & inclusion policies can differ according to generations. A study released by
Weber Shandwick in 2016 , points out that millenials are more comfortable talking about issues of
2
diversity and inclusion in the workplace than other generations. If all generations recognize that employers
promote diversity and inclusion to improve the workplace experience, millennials tend also to underline
employees‘ opportunities and morale while other generations point out external pressure.
More information about generational cooperation in the workplace will be given in chapter 5.

1 http://www.iegd.org/spanish800/adjuntos/goodpractice.pdf
2 https://www.webershandwick.com/news/millennials-at-work-perspectives-on-diversity-inclusion/