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        4.2 The drivers and benefits of disability inclusion


        Drivers of diversity and inclusion policies


        According to ILO, the main drivers for the employment of persons with disabilities are the following: 1


        (1) Corporate Social Responsibility
        (2) Personal commitment of the founder or CEO of the company
        (3) Financial incentive
        (4) Pressure from society and NGOs
        (5) Legislation


        Benefits of diversity and inclusion policies


        There are many benefits related to disability inclusion in your company and workplace:


        (1) Recruitment: make sure that you have access to the right poll of persons, skills and competences


        (2) Access to the market and relation with consumers: Disabled workers can empathize and raise the
        diversity of needs of a diverse pool of consumers (ie: a deaf employee can suggest  product adaptations
        to make it more suitable for deaf individuals). According to data by the World Economic Forum (WEF) in
        2019  , 66% of consumers will purchase goods and services from a business that features persons with
             2
        disabilities in their advertising, while 78% will purchase goods and services from a business that takes steps
        to ensure easy access for individuals with disabilities at their physical locations.


        (3) Company branding: Your company can directly contribute to social and inclusion and the fight against
        prejudice.


        (4) Tax benefits and state help: to be checked in each EU member country according to the dispositions
        set in national laws and national policies.


        (5) Lower staff turnover: According to data from the WEF in 2019, staff turnover was lower of 30% in
        companies having disability integration and community outreach programs.


        (6) Higher revenue: According to the same World Economic forum data, revenue was higher by 28% and
        profit margins by 30% on average.


















        1       https://www.ilo.org/wcmsp5/groups/public/---ed_emp/---ifp_skills/documents/publication/wcms_316815.pdf
        2       https://www.weforum.org/agenda/2019/04/what-companies-gain-including-persons-disabilities-inclusion/
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