Page 20 - Economy_CSR

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Workers’ well-being (Levi Strauss)

Context: Levi Strauss & Co is a fashion brand founded in the United States in 1853 and very known for its
denim jeans. The company is nowadays worth 7 800 million dollars.

Challenge: Being part of an industry with many work risks, Levi Strauss has established standards and
comprehensive code of conduct for the past 25 years in order to maintain a responsible supply chain. It is
highly engaged in protecting workers’ rights and their basic needs. Nevertheless, Levi Strauss decided to go
beyond minimum standards and established a deeper communication with its workers.

Solution: In 2011, it began piloting the program “Worker well-being” in order to create a more sustainable
and respectful supply chain. Through this approach, it partners with suppliers and local organizations to
implement programs focusing on financial empowerement, health, family well-being, equality and
acceptance. In order to address the variety of workers’ personal needs, it institutes a listening approach
surveying factory workers in first hand. Once the needs are compiled, specific programs are put into place
with the support of local actors, representatives and NGOs.

Results: The program has extended to 17 countries impacting nearly 190 000 workers (65% of total com-
pany workers). By 2025, the company aims to implement the program with over 300 000 workers which
represents the totality of workers from strategic suppliers. Workers well-being resources and specific
projects (investing in women, freedom of association in Haiti, Child labour prevention in Bangladesh) are
available here and its guide handbook can be consulted here.