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3.4 Labour standards and management–EXAMPLESAND BEST PRACTICES

Employee engagement through social networking and gamification (The Big Blue Bubble)

Context: The Big Blue Bubble is a Canadian studio based in London and founded in 2004. It has developed
more than 100 games since its creation and it has rapidly grown winning several awards such as the
Deloittes’ Technology Fast 50 Companies.

Challenges: With its stunning growth, it has also considerably raised its number of employees reaching up
to 200 persons. This led to challenges related to managing key HR functions, as well as internal
communications.

Solution: TIn order to address the challenge, the Big Blue Bubble developed an internal social media tool
(ISM) driving internal communication and employers’ engagement in their areas of interest. They put into
place a cloud-based HR platform with a strong internal social networking functionallowing to streamline
performance reviews, give feedback, generate reports and communicate through an organized news feed.
Through the tool, the company openly shares business updates, photos, product launch news, upcoming
event and birthday information, highlights who’s out of the office on any given day, introduces new
employees and interns, and even promotes employees’ participation in extracurricular activities.

Results: Information is better shared by employees, employees feedback are better taken into
consideration, content shared is of quality and relevant, there is a high level of participation by the
leadership team.

More information: https://smbp.uwaterloo.ca/2018/10/internal-social-networking-is-the-name-of-the-
game-at-big-blue-bubble/