Page 10 - Social_Sustainable consumerism

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People preferred to use their cars, which made for a heavily congested town center and a premium on
parking spaces. The free public transportation has led to more people using buses instead of private cars
and has led to the development of more frequent and better planned bus services. The free public
transportation was piloted in 2009 and has continued and been further developed since then.

The project aims at reducing air pollution, fuel usage, noise and the emis- sion of greenhouse gases as well
as road maintenance needs and costs, and parking congestion in the city. The goal is also to enhance traffic
safety, both by minimising the number of private cars in the city and by making the bus-drivers’ work less
stressful. The over-arching goal is to create an environment in which the children of the municipality
consider it perfectly natural to take the bus, rather than being driven to and from school, sports practice,
or other free time activities by their parents or friends. The target group is all citizens but especially
children.

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Case 2.Svanhild’s Travels

Svanhild’s Travels is a Norwegian learning concept for daycare children, which promotes understanding of
nature and sustainable consumption habits and choices, through the use of storytelling. It includes
teaching materials for daycarecenters and interactive web- and mobile applications, which can be used by
both daycarecenters, preschool children and their parents.