Page 11 - Social_Sustainable consumerism

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In the concept, Svanhild, a well-known Norwegian storybook figure, is used to tell stories from which
children can learn about sustainable consumption and nature in an inspiring and positive way. Attitudes
toward the environment are created early, which is why preschool age children are especially targeted by
the concept.

Svanhild’s Travels is a learning concept developed by the Swan label, the Nordic eco-label. It is actively
used by some daycarecenters in Norway.

The Svanhild’s Travels learning concept aims to inspire children to learn about sustainability and to teach
that each person can have an impact on the environment by making sustainable choices. The goal is to
engage children and parents on an emotional level in order to create a mindset that inspires good
consumer choices. The objectives for the Svanhild learning concept are linked to one of the objectives for
daycare education in Norway, which is stated as follows:

“It is a goal that children shall begin to understand sustainable development early. This includes nurturing
the love of nature and creating an understanding of the interplay in nature and between nature and
people.”

The daycarecenter activity pack includes the following elements:

• Seven stories, which can be read aloud in seven different daily gatherings of daycare children.

• A postcard from Svanhild.

• Postcards the children can take home.

• A large poster, which can be used in group meetings to illustrate the discussion.

• Tasks and suggestions for inspiring activities.

In addition to the above, a magazine is distributed through partners and other channels and online infor-
mation is provided for teachers. The online information aims to give guidance and support to teachers for
teaching of sustainability related subject matter.

For more information, you can enter this link