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Resource: Individual Strategies for sustainable consumption Article in Journal of Marketing Management
1.3 Some tips for sustainable consumerism
David Suzuki is a Japanese Canadian academist, locutor, scientist and activist of environment. In 2008, he
published a “Green Guide” where he included a list of guiding principles of sustainable consunmption that
can be applied by everyone in daily life to better consumerism behaviours. In this book, he identifies the
most effective ways individuals can be more green in four key areas: home, travel, food, and consumerism.
It also describes how citizens can ensure that governments take the actions necessary to make sustainable
lifestyles the norm instead of the exception. Here are some of the major principles set up:
- Think about the big picture. Sustainable consumerism is not so much about plastic bags, but over all about
our general way of life, were you leave, the energy you use, the way you travel, the food you eat, etc.
- Think about it twice before you purchase a good: do you really need it? Do you need it new? Isn’t there
a more sustainable way to acquire it?
- Avoid waste, and in particular food waste. For the rest of products, think about the end of life of the
goods you purchase.
